NFL Preview 2010: It's Super Bowl or bust for New York Jets - just ask them, they'll tell you

He brushed past the fray in silence.
The celebration was underway inside Lucas Oil Stadium in Indianapolis as Rex Ryan made a hard left and disappeared into the losers' locker room.
Despite the Jets' improbable postseason run, the coach nfl throwback jerseys
felt like a failure. For two consecutive seasons, the Super Bowl beckoned. For two consecutive seasons, he came up just short.
So, Ryan made a promise to himself before addressing his team in the aftermath of the Jets' 30-17 loss to the Colts in the AFC Championship Game in February: It's not going to happen again.
Seven months later, that hollow feeling fuels Ryan, the brash leader of the most hated team in the NFL, to end the Jets' 41-year championship drought.
The Jets' 2010 mission statement is as clear as it is bold: Super Bowl or bust.
"We know what we got to do," linebacker Calvin Pace said. "We talk about it every day. It's ingrained in us. It's win or else."
Ryan's bluster has put a target squarely on the Jets, a bull's-eye directed at the chattiest bunch in sports.
From the brash predictions to the fearless claims, the Jets have morphed into the team that everyone loves to despise. "We're the Miami Heat of football," cornerback Antonio Cromartie said.
"It doesn't matter to me," linebacker Bart Scott said. "It's much more fun to be the villain than the hero."
Damn the critics.
Ryan and his players don't care.
So, they've turned up the decibel level, unafraid to talk about their all-or-nothing directive. Even before All-Pro cornerback Darrelle Revis ended his holdout, when it appeared he might miss the start of the season, the Jets seemed undaunted by the possibility of Indianapolis Colts jersey
embarrassment of falling short of the ultimate goal.
Their words embolden them.
"Some people may think if we took a step closer and just got there, that'd be enough," tight end Dustin Keller said. "But it's not at all. This team is basically Super Bowl or bust."
Ryan speaks with a purpose, speaks from experience and speaks with an impressive resume attached to his every word. Strip away the bravado, look beneath the tough talk, and you'll find one of the smartest football minds of this generation.
Before the Jets' magical run in the playoffs last season, Ryan's defense in Baltimore helped the Ravens reach the AFC Championship Game in 2008.
The Jets' second-year coach has talked openly about Dallas Cowboys jersey
his belief in his team even if he has stopped short of making a Namath-esque Super Bowl guarantee.
"Is it going to be easy? Hell no," Ryan said. "There's no guarantee that this is going to happen. But I sense it's going to happen. I really believe that we're going to do this thing. In my heart, I think this is the time."